Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business's products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.
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Email Marketing by Constant Contact® is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members.
You'll create high-impact, professional-looking emails—quickly and with no technical expertise. And, most importantly, you'll build strong connections with your audience that lead to referrals, repeat business and loyalty.