Search Engine Advertising is also known as Pay for placement or sponsored listings. It is a marketing method unique to the Internet where you pay only for Placements to your site. In older advertising methods, you pay for ads in newspapers, magazines, radio or TV that are seen by thousands or millions of people uninterested in your product.

Our company can help you take advantage of Search Engine Advertising. We use Yahoo! Search Marketing Solutions and Google adwords primarily for our pay for placement services.

With Search Engine Advertising you only pay to introduce your site to people searching for terms relevant to you. If you sell cars, you do not pay to show your ad to people searching for grapes.

Pay Per Placement Search Engines such as Yahoo! Search Marketing Solutions feed their top results to major search engines such as Yahoo, CNN, MSN, Alta Vista and others. By placing yourself on top you expose yourself to millions of people searching for your product or service. Unlike other major types of campaigns, you have great flexibility in determining how much you spend. Pay Per Placement Campaigns share the same space and positions with advertisers who are spending thousands or more.

Whatever your budget, we will help you with keyword formation, bidding strategy, optimized title and description copy and analysis to help you launch your very own Pay Per Placement campaign in the most efficient and professional way possible.

Google's adwords work similar to yahoo's search marketing solutions.
Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With AdWords cost-per-click pricing, it's easy to control costs—and you only pay when people click on your ad.

* Yahoo! Search Marketing Solutions powers:

• Yahoo
• MSN
• CNN
• Alta Vista
• Infospace

 

Important Notes on Yahoo! Search Marketing Solutions

• Charges of Yahoo! Search Marketing Solutions are calculated based on Number of Clicks per month. 
• This money has to be paid in advance.
• Your actual monthly amount will be determined by your keyword.
• We will assist you in getting an estimated cost of thee keywords you want to market.

You pay for the sales leads that actually come to your site. leading to high return on investment. In fact, independent research shows that advertisers receive the highest ROI from pay-for-placement search when compared to other forms of advertising.

Click here to see some sample sponsored reults websites.

 

Quick Answers...

Q). How long does it take to setup a sponsored results account?
A). It takes only 1 hour to setup an account and another hour to add your selected keywords.

Q). What is the monthly fee for advertising these keywords?
A). You determine the monthly fee (from $50 to $500 a month).

Q). Do you recommend sponsored results on the search engines?
A). We recommend a combination of marketing solutions including "pay for performance, email marketing, directory submissions and organic search engine submissions.

Q). What is the 1st step to getting started?
A). Select 7 to 10 keywords/phrases you want to use, then decide on your target market(local/national). Give us a call and let us provide you with an initial free consultation to help you with your marketing solutions.