Backlinks
are still Google's most important ranking signal. That's why many
businesses buy links to artificially improve the rankings of their
websites. This can be very risky because Google doesn't like paid links
at all.
If you use paid links to promote your website, you put your rankings at risk. Google has several ways to detect paid links:
1. Your competitors can send spam reports
On its information page about paid links, Google encourages webmasters to report the paid links of other sites:
"If you see a site that is buying or selling
links that pass PageRank, let us know. We'll use your information to
improve our algorithmic detection of such links."
2. Google's manual spam fighters can find the links
Google employs people who do nothing else than
judging the quality of Google's search results. They also employ people
who look for spam and paid links.
3. Google's algorithm can detect the links
Based on the paid links report, Google could develop algorithms that can detect paid links automatically:
"We'll use your information to improve our algorithmic detection of such links."
Matt Cutts, head of Google's webspam team, said in
several of his blog posts that Google's algorithms had been able to
detect paid links before they were reported in a manual spam report.
It is difficult and time-consuming to get good
backlinks to your website. That's why backlinks play such an important
role in Google's ranking algorithm. The backlink tool in IBP can help you to streamline the link building process so that you get good backlinks as efficiently as possible.
Avoid fully automated link building systems. These
link building systems have been created to game Google's algorithm and
that's why Google will downrank your website as soon as they find out
that your website participates in such a link system.
If you want to get lasting results, use SEO tools that play by the rules. You can analyze the backlinks of your website and the websites of your competitors here. |
Netpromotions compiles this info to aide you in your marketing experience. The info provided is provided by the company listed on the marketing. They are in PDF format for download.
