Website Essentials to Increase Your Sales

1) You must have a professional looking website. Your website is the most important sales tool you have. Your visitor's first impression will almost instantly determine whether or not you're going to make a sale. A professional website should be pleasing to the eyes, well organized, easy to navigate and load quickly.

2) You must specifically design your website to rank high in the Search Engines. This involves much more than just including META tags. Your KEYWORDS, TITLE, IMAGE ALT tags, Text and overall design, all play an important roll in determining how your website will rank. You can learn more by reading the Optimization tutorial at Web Source.

3) You must use effective sales copy. Your words are the entire foundation of your business. Most business failures are the result of ineffective copy. Whether it is your website, sales letters or advertisements, your words play a major role in determining your success. When writing your website copy, use the following formula:

A -Attention - Use a powerful headline that demands attention
I -Interest - Intrigue interest and create curiosity
D -Detail - Provide details about your product or service
A -Action - Call for action

4) Drive traffic to your site. In order to create a steady stream of traffic to your website, give your visitors a reason to visit and continue to visit in the future. You must provide your visitors with fresh content on a continual basis. Content comes in various forms, such as news, articles, tips,
horoscopes, weather, etc. and is freely available on the Internet. Your content should blend in well with the focus of your website and be updated on a regular basis.

5) Provide free instruction. Your website is the storefront for your product or service. You must convince your visitors that they need the product or service you're offering. This can be accomplished by providing your visitors with free helpful advice and instruction in the form of an article, tutorial, free ebook or free autoresponder course.

6) Display your testimonials. You must gain your visitors trust. By displaying customer testimonials, you are boosting your potential customers confidence in you and your product
or service. You can either create a web page to display allof your testimonials or use a script to rotate them on your main page.

7) Let your visitors know who you are. Provide complete information in regard to your company including, address, phone number and email addresses to request information and support.

8) Tell your visitors about their privacy. Create a page on your website called, "Privacy Statement," and let your visitors know exactly what you do with the personal information you collect.

Our INITIAL FREE CONSULTATION! will give us a better understanding of your marketing goals. Call us today at 478.922.8978.

This page was last updated - June 9, 2008

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Website Essentials to Increase Your Sales