"The Longer You Wait..The Longer It Takes"

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Advertising versus Placement

There are two popular methods in which to get your site listed on the major search engines, search engine advertising or search engine placement. This page was created to define the two methods and explain why you ultimately need both methods in order to succeed.

Before we begin, we must mention that your keywords determine the length of time it takes and/or the amount it costs to achieve your desired results. The internet is as popular now as the yellow pages was 10 years ago. Remember, it's all about getting noticed or exposure.

1. The first method we'll cover is the search engine placement, this is the results that you see that are usually numbered on the major search engines-see sample. If you do a simple keyword search (we have a search box at the bottom of this page), you will see how many pages are listed by that keyword, and the top listed companies. Your goal should be to be on the 1st 2 pages of the major search engines. This marketing method usually takes the longest, costs the most and the requirements to stay on top once you get there changes periodically.
   
   
2. The second method is search engine advertisement (sponsored listings), the results are listed as "sponsored results"-see sample. In order to get on the 1st or 2nd page, you must bid for the keywords that you want to found under. The more you bid, the higher your position. There is a strategy that's used to maintain your position in a cost effective way. This marketing method takes 3-5 days, and you control the costs. the actual bids can change periodically.

The main difference between search engine listing and search engine advertisement is simple. Search engine listings are usually itemized numerically. When you search for a particular item using a keyword, you will see listings that are shown as (1., 2. 3. and so on).

Search engine advertising listings are shown above, below and on the right hand side of the page. These listings are know as "sponsored results" or "pay for placement" results. View this results page to see the difference.

Our INITIAL FREE CONSULTATION! will give us a better understanding of your marketing goals. Request a quick quote or call us today at 478.922.8978.

This page was last updated - August 25, 2008